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Latest Articles
101 Marketing Forecast: a Storm!
On the high seas, experienced (and maybe above all, long-term) captains always have one eye on the skies above the ocean. There is a matching idiom, in fact, to “keep a weather eye” on a situation, which means keeping close tabs on a situation. When such a...
What annoys customers?
No business owner or marketer will ever, purposely annoy their existing or potential customers, let alone drive them away. It is quite obviously the opposite of what marketing is supposed to do. However, if we are being critical about it, we all see and receive...
Improving sales: How to get more people to your Facebook page
We have previously discussed the 3 most pervasive social media marketing myths. Number one on that list, was the myth that social media marketing is free marketing. As explained, not only is social media marketing not only not free even when only organic posting...
Strategy Articles
101 Marketing Forecast: a Storm!
On the high seas, experienced (and maybe above all, long-term) captains always have one eye on the skies above the ocean. There is a matching idiom, in fact, to “keep a weather eye” on a situation, which means keeping close tabs on a situation. When such a...
Improving sales: How to get more people to your Facebook page
We have previously discussed the 3 most pervasive social media marketing myths. Number one on that list, was the myth that social media marketing is free marketing. As explained, not only is social media marketing not only not free even when only organic posting...
Be wary the risk of holiday marketing fatigue
Everyone loves the holidays – even if we really hate the Christmas decorations already adorning supermarkets and malls from the first week of October, and we quickly reach the point of plugging our ears when we hear Mariah Carey’s “All I want for Christmas is you” one...
The more things change
By the time you read this blog, Christmas has officially bloomed into shopping malls and television advertisements. You may also have noticed an odd shift in the timing, as usually this tends to happen in the first week of October. This noticeable delay can, of...
Timing really is everything
There is so much truth in the phrase “timing is everything” that as a businessperson, you may have heard it hundreds of times and thought it to yourself thousands of times. A sobering reality-check is reported by Forbes, showing that 250,000 new products are...
Intentional inbounding
Over the last few weeks, we have discussed many important points of how the internet has changed consumer behaviour, and how the traditional sales funnel is no longer applicable in the modern digital age. In summary, the internet has made it possible for the modern...
Funnelling sales in the new digital era
The traditional sales funnel is dead. The way forward is paved with possibility. If you are unfamiliar with the term, a sales or marketing funnel is simply the route a consumer follows from becoming aware of a product of service, to buying the product or engaging the...
Why does working with a small, boutique marketing firm make sense?
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, approved definition 2017)...
Creativity Articles
“Why so serious?” *
Humour is one of the best human traits. It is the great unifier even when things seem very dark (load-shedding) or inexplicable (lockdown regulations, anyone?) A great number of brave souls have used jokes and humour to shark fin through the crowd noise and get their...
Creativity
The Right Words, In The Right Place AT THE RIGHT TIME - Leading with creativity Creativity and originality is at the core of successful content – it’s makes you stand out and memorable in the digital space. When the creative approach follows a content marketing...
Digital & Online Articles
Getting past the new gatekeeper: How to reach the really interested audience
Allow us to introduce you to Roberta. Or more accurately, RoBERTa. Bert for short works also. BERT stands for Bidirectional Encoder Representations from Transformers and is the largest update in a long time. It is also rather a mouthful that does not make any sense to...
Steering the conversation positive
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
How has the internet influenced consumer behaviour?
The internet has had a profound impact on nearly every aspect of modern living. From studying to dating, people in the 21st century cannot imagine waking up to a disconnected world. Near unlimited information is at the fingertips of anyone with a PC or – more likely –...
Online
It’s Not About What You’re Selling, But How You Sell It Stand out from the crowded crowd with expert social media marketing, exceptional online presence and out of the box catching development SOCIAL MEDIA MARKETING HELPS COMPANIES EARN TRUST AND BRAND RECOGNITION IN...