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Social Media Marketing Myths
It is nearly impossible to imagine our lives without social media – yet the oldest of the current platforms that have become indispensable to us, Facebook, is only about 16 years old. And yet, in this short time, many myths surrounding social media marketing has...
Steering the conversation positive
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
The more things change
By the time you read this blog, Christmas has officially bloomed into shopping malls and television advertisements. You may also have noticed an odd shift in the timing, as usually this tends to happen in the first week of October. This noticeable delay can, of...
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