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Building a website for the new market space
“Internet presence is one of the key drivers of the buying behaviour of modern consumer market. An internet, or online, presence can be defined simply as ‘any existence of an individual or business that can be found via an online search.’” [Read more: How has the...
What is content marketing?
You may have heard the term “Content Marketing" being bandied about in marketing circles of late. And this may have left you a tad confused … what do you mean “content” marketing? My products and services are what I am marketing, so is not that my content? The facts...
Funnelling sales in the new digital era
The traditional sales funnel is dead. The way forward is paved with possibility. If you are unfamiliar with the term, a sales or marketing funnel is simply the route a consumer follows from becoming aware of a product of service, to buying the product or engaging the...
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