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Marketing in difficult times
Marketing is never an easy discipline. It becomes even more complicated when an economy, and market, is having trouble. Occasionally, the trouble is market related which leaves more options, but other times it is a global turbulence that muddies the water for all who...
Why do marketing if you are an established business?
Marketing is an important process in the start-up of a new business. It is integral in establishing the products or services of the new venture in the minds of the target audience and building a presence in the market they aim to serve. But what about business with a...
How has the internet influenced consumer behaviour?
The internet has had a profound impact on nearly every aspect of modern living. From studying to dating, people in the 21st century cannot imagine waking up to a disconnected world. Near unlimited information is at the fingertips of anyone with a PC or – more likely –...
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