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Marketing research & Consumer Insight
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
Timing really is everything
There is so much truth in the phrase “timing is everything” that as a businessperson, you may have heard it hundreds of times and thought it to yourself thousands of times. A sobering reality-check is reported by Forbes, showing that 250,000 new products are...
Intentional inbounding
Over the last few weeks, we have discussed many important points of how the internet has changed consumer behaviour, and how the traditional sales funnel is no longer applicable in the modern digital age. In summary, the internet has made it possible for the modern...
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Digital & Online Articles
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