by Lèanne van den Berg | Feb 10, 2021 | Strategy
On the high seas, experienced (and maybe above all, long-term) captains always have one eye on the skies above the ocean. There is a matching idiom, in fact, to “keep a weather eye” on a situation, which means keeping close tabs on a situation. When such a...
by Lèanne van den Berg | Feb 3, 2021 | Marketing
No business owner or marketer will ever, purposely annoy their existing or potential customers, let alone drive them away. It is quite obviously the opposite of what marketing is supposed to do. However, if we are being critical about it, we all see and receive...
by Lèanne van den Berg | Dec 14, 2020 | Strategy
We have previously discussed the 3 most pervasive social media marketing myths. Number one on that list, was the myth that social media marketing is free marketing. As explained, not only is social media marketing not only not free even when only organic posting...
by Lèanne van den Berg | Dec 14, 2020 | Digital & Online
Allow us to introduce you to Roberta. Or more accurately, RoBERTa. Bert for short works also. BERT stands for Bidirectional Encoder Representations from Transformers and is the largest update in a long time. It is also rather a mouthful that does not make any sense to...
by Lèanne van den Berg | Dec 14, 2020 | Creativity
Humour is one of the best human traits. It is the great unifier even when things seem very dark (load-shedding) or inexplicable (lockdown regulations, anyone?) A great number of brave souls have used jokes and humour to shark fin through the crowd noise and get their...
Recent Comments