by Lèanne van den Berg | Feb 10, 2021 | Strategy
On the high seas, experienced (and maybe above all, long-term) captains always have one eye on the skies above the ocean. There is a matching idiom, in fact, to “keep a weather eye” on a situation, which means keeping close tabs on a situation. When such a...
by Lèanne van den Berg | Dec 14, 2020 | Strategy
We have previously discussed the 3 most pervasive social media marketing myths. Number one on that list, was the myth that social media marketing is free marketing. As explained, not only is social media marketing not only not free even when only organic posting...
by Lèanne van den Berg | Dec 2, 2020 | Strategy
Everyone loves the holidays – even if we really hate the Christmas decorations already adorning supermarkets and malls from the first week of October, and we quickly reach the point of plugging our ears when we hear Mariah Carey’s “All I want for Christmas is you” one...
by Lèanne van den Berg | Oct 28, 2020 | Strategy
By the time you read this blog, Christmas has officially bloomed into shopping malls and television advertisements. You may also have noticed an odd shift in the timing, as usually this tends to happen in the first week of October. This noticeable delay can, of...
by Lèanne van den Berg | Oct 7, 2020 | Strategy
There is so much truth in the phrase “timing is everything” that as a businessperson, you may have heard it hundreds of times and thought it to yourself thousands of times. A sobering reality-check is reported by Forbes, showing that 250,000 new products are...
by Lèanne van den Berg | Sep 29, 2020 | Marketing, Strategy
Over the last few weeks, we have discussed many important points of how the internet has changed consumer behaviour, and how the traditional sales funnel is no longer applicable in the modern digital age. In summary, the internet has made it possible for the modern...
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