by Lèanne van den Berg | Sep 9, 2020 | Strategy
The traditional sales funnel is dead. The way forward is paved with possibility. If you are unfamiliar with the term, a sales or marketing funnel is simply the route a consumer follows from becoming aware of a product of service, to buying the product or engaging the...
by Lèanne van den Berg | Jul 26, 2020 | Strategy
“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” (American Marketing Association, approved definition 2017)...
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