by Lèanne van den Berg | Dec 2, 2020 | Strategy
Everyone loves the holidays – even if we really hate the Christmas decorations already adorning supermarkets and malls from the first week of October, and we quickly reach the point of plugging our ears when we hear Mariah Carey’s “All I want for Christmas is you” one...
by Lèanne van den Berg | Nov 25, 2020 | Marketing
It is nearly impossible to imagine our lives without social media – yet the oldest of the current platforms that have become indispensable to us, Facebook, is only about 16 years old. And yet, in this short time, many myths surrounding social media marketing has...
by Lèanne van den Berg | Nov 11, 2020 | Digital & Online
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
by Lèanne van den Berg | Oct 28, 2020 | Strategy
By the time you read this blog, Christmas has officially bloomed into shopping malls and television advertisements. You may also have noticed an odd shift in the timing, as usually this tends to happen in the first week of October. This noticeable delay can, of...
by Lèanne van den Berg | Oct 14, 2020 | Marketing
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
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