by Lèanne van den Berg | Oct 7, 2020 | Strategy
There is so much truth in the phrase “timing is everything” that as a businessperson, you may have heard it hundreds of times and thought it to yourself thousands of times. A sobering reality-check is reported by Forbes, showing that 250,000 new products are...
by Lèanne van den Berg | Sep 29, 2020 | Marketing, Strategy
Over the last few weeks, we have discussed many important points of how the internet has changed consumer behaviour, and how the traditional sales funnel is no longer applicable in the modern digital age. In summary, the internet has made it possible for the modern...
by Lèanne van den Berg | Sep 23, 2020 | Marketing
“Internet presence is one of the key drivers of the buying behaviour of modern consumer market. An internet, or online, presence can be defined simply as ‘any existence of an individual or business that can be found via an online search.’” [Read more: How has the...
by Lèanne van den Berg | Sep 17, 2020 | Marketing
You may have heard the term “Content Marketing” being bandied about in marketing circles of late. And this may have left you a tad confused … what do you mean “content” marketing? My products and services are what I am marketing, so is not that my content? The...
by Lèanne van den Berg | Sep 9, 2020 | Strategy
The traditional sales funnel is dead. The way forward is paved with possibility. If you are unfamiliar with the term, a sales or marketing funnel is simply the route a consumer follows from becoming aware of a product of service, to buying the product or engaging the...
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