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Getting past the new gatekeeper: How to reach the really interested audience
Allow us to introduce you to Roberta. Or more accurately, RoBERTa. Bert for short works also. BERT stands for Bidirectional Encoder Representations from Transformers and is the largest update in a long time. It is also rather a mouthful that does not make any sense to...
“Why so serious?” *
Humour is one of the best human traits. It is the great unifier even when things seem very dark (load-shedding) or inexplicable (lockdown regulations, anyone?) A great number of brave souls have used jokes and humour to shark fin through the crowd noise and get their...
Be wary the risk of holiday marketing fatigue
Everyone loves the holidays – even if we really hate the Christmas decorations already adorning supermarkets and malls from the first week of October, and we quickly reach the point of plugging our ears when we hear Mariah Carey’s “All I want for Christmas is you” one...
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