by Lèanne van den Berg | Feb 3, 2021 | Marketing
No business owner or marketer will ever, purposely annoy their existing or potential customers, let alone drive them away. It is quite obviously the opposite of what marketing is supposed to do. However, if we are being critical about it, we all see and receive...
by Lèanne van den Berg | Nov 25, 2020 | Marketing
It is nearly impossible to imagine our lives without social media – yet the oldest of the current platforms that have become indispensable to us, Facebook, is only about 16 years old. And yet, in this short time, many myths surrounding social media marketing has...
by Lèanne van den Berg | Oct 14, 2020 | Marketing
All successful marketing is hinged on one core principle: Information. Information about the product, the market, and the consumer. After all, marketing itself is “the exchange of specific information for consumer interaction,” which mirrors the definition of...
by Lèanne van den Berg | Sep 29, 2020 | Marketing, Strategy
Over the last few weeks, we have discussed many important points of how the internet has changed consumer behaviour, and how the traditional sales funnel is no longer applicable in the modern digital age. In summary, the internet has made it possible for the modern...
by Lèanne van den Berg | Sep 23, 2020 | Marketing
“Internet presence is one of the key drivers of the buying behaviour of modern consumer market. An internet, or online, presence can be defined simply as ‘any existence of an individual or business that can be found via an online search.’” [Read more: How has the...
by Lèanne van den Berg | Sep 17, 2020 | Marketing
You may have heard the term “Content Marketing” being bandied about in marketing circles of late. And this may have left you a tad confused … what do you mean “content” marketing? My products and services are what I am marketing, so is not that my content? The...
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