About Us


Say Hi



July 29, 2020


Lèanne van den Berg


The Right Words,

In The Right Place

AT THE RIGHT TIME – Leading with creativity

Creativity and originality is at the core of successful content – it’s makes you stand out and memorable in the digital space. When the creative approach follows a content marketing strategy, your content output can also increase brand awareness and lead to more specific goals.

Leading with creativity is especially influential in the awareness and consideration stages of your digital marketing funnel. We are obsessed with innovative approaches to content creation based on forward strategic framework and stories that resonate with your target audiences.

These are the questions we ask and answer before we put on our creative hats:

  • What do you need to communicate?
  • Who will your message go to?
  • What do they like to hear?
  • Where can we reach them?

Using the most appropriate channels to reach the people that matter to you, we can either use a cross-channel approach or help you reach your KPIs through your preferred channels. Whichever you choose, we help you entertain your audience through engaging communication methods using advanced technologies, visuals and a variety of content formats.

In today’s over-saturated world of digital content, it’s all about fresh angles, unique ideas and fascinating stories. We’ll get you there!

We believe that good copywriting should be able to transform complex source material into engaging client-facing campaigns. It transcends just creating blogs and adequate website content; it’s much more. It fuels growth, enhances client experience and delivers your core messages with an accuracy and skill that builds trust, prompts action and wins fans.

Our digital content strategy proposals centre around hero assets – these can be interactive assets, video content, custom illustrations, mini sites, research reports, calculators, quizzes – anything that will give you the edge over the competition.

To make the most of your hero content and spread it far and wide, we will create supporting content in the form of SEO-optimised blog posts, contributing articles, social media posts and static visuals like photography and infographics.

Securing Your Success

By proactively researching your audience’s interests and search intent before running our initial ideas by target publications, we make sure there is an appetite for the campaigns that we propose. This way, your success is secured in advance. Whatever your content marketing strategy goals, we will make sure we meet our targets

Complimenting Your Resources

As a full-service digital agency, we have the skills and experience to take on any task. We pride ourselves on our ability to be an extension of your team and work together with in-house stakeholders for optimal use of resources.

If you need an experienced digital agency to create your content assets, we can see to the timely, creative and correct implementation of your content strategy.

Written by Lèanne van den Berg

Founder Lèanne choose to practice passion and ignite integrity, Halo Group.



Submit a Comment


Blog categories



Digital & Online